Swiss watchmaker Franck Muller has unveiled a limited-edition collection of 1,111 watches designed to integrate seamlessly with the Solana blockchain. Each timepiece features an embedded QR code on the dial, allowing owners to link directly to their Solana wallets.

This innovative fusion of horology and blockchain technology lets wearers carry their Solana address on their wrist, combining luxury craftsmanship with cutting-edge Web3 functionality. The collection is priced at 20,000 Swiss francs (about $24,300) per piece, appealing to collectors and crypto enthusiasts alike.

Despite the watch’s striking design and tech-forward appeal, the launch arrives amid growing concerns about security risks for crypto investors. The industry has recently seen a spike in physical attacks targeting individuals known to hold significant cryptocurrency assets.

Among these incidents, the daughter and grandson of Pierre Noizat, CEO of crypto platform Paymium, were recently victims of a daytime kidnapping attempt, which was captured on social media. Although the attempt failed, a prior attack in the same city resulted in a crypto millionaire’s father being abducted and injured before police intervened.

Earlier in the year, Ledger co-founder David Balland and his wife were also kidnapped from their home, with authorities eventually rescuing them and confiscating a paid ransom.

These events underscore the dangers that come with publicly displaying crypto wealth, making Franck Muller’s “phygital” watch—a blend of physical luxury and digital identity—a potentially double-edged symbol.

While the watch celebrates blockchain culture and ownership, buyers may be cautious about showing off such a visible connection to their crypto assets given recent security threats.