K Wave Media Stock Skyrockets 155% After Revealing $500M Bitcoin Treasury Plan

South Korean media group K Wave Media Inc. (KWM) saw its shares surge 155% in pre-market trading after unveiling a bold $500 million bitcoin treasury strategy, signaling a strategic pivot into digital assets.

The company, recently listed on Nasdaq, aims to raise funds through a common stock offering to purchase bitcoin, operate Lightning Network nodes, and develop infrastructure to support on-chain yield and decentralized transactions.

Framing its move as an ambition to become “the Metaplanet of Korea,” KWM is taking cues from Japanese firm Metaplanet Inc., which has gained attention for anchoring its corporate treasury in bitcoin.

K Wave Media believes the alignment of public equity capital with bitcoin’s long-term value proposition will position it at the intersection of finance, culture, and digital infrastructure—particularly as institutional adoption accelerates.

Investors reacted swiftly to the announcement, pushing the stock sharply higher as markets embraced the company’s crypto-native vision.