WhiteBIT Token Surges 30% as Exchange Becomes Juventus’ Official Crypto Partner

WhiteBIT Coin (WBT) surged over 30% in the past 24 hours after the crypto exchange announced a major sponsorship deal with Italian football powerhouse Juventus.

The three-year agreement names WhiteBIT as both the “official cryptocurrency exchange” and “official sleeve partner” of the club, marking a significant step in the exchange’s global branding strategy.

As part of the deal, WhiteBIT’s logo will appear on the right sleeve of Juventus’ Men’s First Team jersey starting with the FIFA Club World Cup 2025, bringing major visibility to the crypto brand on the world football stage.

According to the company, the partnership is centered on digital innovation and enhanced fan engagement, signaling deeper integration between Web3 platforms and mainstream sports franchises.

The token’s sharp rise followed the announcement, fueled by investor optimism around the exposure and potential user growth the sponsorship could bring.

Meanwhile, Tether, the world’s leading stablecoin issuer, has also strengthened its presence in Juventus, recently raising its stake in the club to over 10%, highlighting growing crypto interest in professional sports.