Figma Adds $91M in Bitcoin, CEO Stresses Conservative Approach

Collaborative design software company Figma (FIG) expanded its bitcoin holdings to $91 million in Q2, the company revealed during Wednesday’s earnings call. The purchase is part of a broader $1.6 billion cash position, CFO Praveer Melwani noted: “Within the $1.6 billion, we also held approximately $91 million in our bitcoin exchange-traded fund.”

CEO Dylan Field emphasized that Figma’s crypto strategy is measured, distancing the company from the more evangelical approach popularized by MicroStrategy’s Michael Saylor. “We’re not trying to be Michael Saylor here,” Field told CNBC. “This is not a Bitcoin holding company. It’s a design company, but there’s a place for it on the balance sheet as part of a diversified treasury strategy.”

Figma went public on the NYSE in July after a planned $20 billion acquisition by Adobe fell through due to antitrust concerns. The company now serves 95% of the Fortune 500.

Despite beating earnings expectations, Figma shares dropped 18% on Thursday to $55.96, down roughly 50% from its IPO-day peak.

Figma’s measured entry into bitcoin adds another example of public companies experimenting with crypto as part of their financial strategy — without the spectacle or hype often associated with corporate bitcoin purchases. For now, bitcoin remains a small portion of the company’s balance sheet.