Metaplanet Expands Bitcoin Holdings, Rides High on Strong Q1 Performance

Japanese hotel operator Metaplanet (3350) is doubling down on its bitcoin strategy, adding 160 BTC to its treasury at an average price of 12.5 million yen ($83,600 per coin). The purchase, totaling nearly 2 billion yen ($13.4 million), marks a bold start to Q2 for the Tokyo-listed company.

With this move, Metaplanet’s total bitcoin holdings have climbed to 4,206 BTC, acquired at an average of 12.9 million yen ($86,500), representing a cumulative investment of 54.3 billion yen ($363.5 million).

In Q1 2025, the company saw a 95.6% yield on its BTC holdings — a measure of bitcoin-per-share growth — and is already showing a 3.9% gain early into Q2.

Despite the positive crypto performance, Metaplanet’s shares slipped 1.22%, ending Tuesday’s trading session at 404 yen.

Metaplanet continues to position itself as a trailblazer among Japanese firms integrating bitcoin into their corporate strategy, as the digital asset gains broader traction in traditional finance.