In a bid to capture a larger share of the crypto market, Morgan Stanley is reportedly preparing to roll out cryptocurrency trading through its ETrade platform. Bloomberg sources reveal that the bank is working on the infrastructure required for this initiative, which will allow retail investors to trade a variety of cryptocurrencies directly. This move follows a growing trend of traditional financial institutions expanding their offerings to include digital assets, with Morgan Stanley’s existing products like ETFs and crypto futures already catering to institutional investors. The launch on ETrade could provide further momentum for broader retail adoption of crypto trading.