PwC Ramps Up Crypto Efforts as Stablecoin Rules Provide Clarity

PricewaterhouseCoopers (PwC), one of the Big Four accounting firms, is stepping up its crypto initiatives, leveraging new U.S. regulatory guidance to expand services, the Financial Times reports.

Paul Griggs, PwC’s U.S. senior partner and CEO, said the firm plans to “lean in” to crypto work as stablecoin legislation and clearer rules give institutions more confidence to adopt digital assets. He cited the GENIUS Act as a key driver for the firm’s expansion into the sector.

“The GENIUS Act and stablecoin regulations will create more conviction around this asset class,” Griggs told the FT. He added that tokenization is set to grow, and PwC intends to remain fully engaged in the ecosystem.

The move marks a shift from the firm’s previous cautious stance, which was shaped by regulatory uncertainty and high-profile enforcement cases. A more constructive regulatory environment has improved prospects for stablecoins, tokenization, and digital asset infrastructure.

PwC plans to be “hyper engaged” across audit and consulting services, including helping clients explore stablecoins to boost payment efficiency, a growing trend as banks and fintechs test programmable settlements and faster cross-border transfers.