Strategy (MSTR), the bitcoin treasury company, has increased the dividend on its STRC preferred stock to attract yield-seeking investors and move the price closer to its $100 target.

The Tysons Corner, Virginia-based company raised the payout by 1 percentage point to an annualized 10%, Executive Chairman Michael Saylor said in a Tuesday post on X. The adjustment sets the September monthly dividend at $0.8333 per share.

In parallel, Strategy added 4,048 BTC to its holdings, bringing the total to 636,505 BTC.

Since its July 30 debut, STRC has gained roughly 8%, trading near $97, just below the $100 target that aligns with Strategy’s par value objective. The effective yield—dividend divided by market price—stands at 10.3%, underpinned by 5-to-1 bitcoin overcollateralization, meaning each $1 of dividend promised is backed by about $5 in BTC reserves.

The $100 price level is also key to Strategy’s at-the-money (ATM) issuance program, which allows additional share sales to fund further bitcoin acquisitions.

Additionally, the company declared quarterly cash dividends for other preferred series: $3.0556 per share for STRD, $2.50 for STRF, and $2.00 for STRK, payable Sept. 30 to shareholders of record as of Sept. 15.