VivoPower Secures $121M to Launch XRP Treasury Strategy, Gains Saudi Royal Backing

VivoPower International (NASDAQ: VVPR), a publicly listed energy firm, has unveiled a major strategic pivot into the digital asset space, announcing a $121 million private placement to support the development of an XRP-based corporate treasury strategy.

Leading the investment is Saudi Prince Abdulaziz bin Turki Abdulaziz Al Saud, chairman of Eleventh Holding Company, who is contributing $100 million to the round, according to a company spokesperson. VivoPower will issue 20 million shares at $6.05 each, per a regulatory filing submitted Wednesday.

In a significant leadership addition, Adam Traidman, the former CEO of SBI Ripple Asia, will join the firm as chairman of the advisory board. Traidman brings deep experience in enterprise blockchain applications and the XRP Ledger ecosystem.

The announcement triggered a sharp rally in VivoPower’s stock, which climbed as much as 26% before settling at a 11% gain, with shares trading near $6.75 by midday.

Targeting a Unique Niche in Corporate Crypto Strategy

VivoPower’s move positions it as the first publicly traded company to build its treasury around XRP, marking a departure from the dominant bitcoin-centric strategies popularized by firms like MicroStrategy (MSTR). The company also signaled plans to spin off its legacy energy business as part of its crypto-focused transformation.

Other public companies have recently explored alternative digital assets, with DeFi Development turning to Solana (SOL) and SharpLink Gaming choosing Ethereum (ETH) for their respective treasury allocations.

Prince Abdulaziz, a long-time crypto investor, emphasized the decision was strategic:

“We evaluated several listed vehicles pursuing digital asset treasury models and chose VivoPower due to its commitment to XRP and ambition to support the XRPL ecosystem,” he said in a joint statement. “Our firm has been active in digital assets for over a decade and has maintained a long-term position in XRP.”

Founded in 2014, VivoPower now joins a growing cohort of traditional firms rethinking treasury management through the lens of blockchain and digital currency — though its focus on XRP sets it apart in a space still dominated by bitcoin.