Bitcoin adoption continues to gain momentum among U.S.-listed public companies, with several firms making significant moves in the cryptocurrency space in recent weeks.

The latest to join the trend is Genius Group (GNS), a company listed on the NYSE. On January 10, GNS announced that it had increased its bitcoin holdings to $35 million, surpassing its initial target of $120 million. The company acquired 372 BTC at an average price of $94,047 per bitcoin. This acquisition is part of its “Bitcoin-first” strategy, which was unveiled in November 2024.

In addition to its bitcoin purchase, GNS disclosed a rights offering, allowing shareholders to purchase additional shares at a discounted price. If fully subscribed, the offering could generate $33 million. GNS’s founder and CEO, Roger Hamilton, plans to participate in the offering, purchasing 500,000 shares. The company is also exploring loan financing to further increase its bitcoin holdings. Following the announcement, GNS shares saw a 7% rise on Tuesday.

Similarly, Nasdaq-listed Ming Shing Group (MSW), a service provider in the wet trades industry, also made a notable move by purchasing 500 BTC at an average price of $94,375 per bitcoin. MSW shares have increased by 43% year-to-date.

This latest surge in bitcoin treasury adoption continues to shape the landscape, with four publicly traded companies now making bitcoin purchases and seven more announcing strategies to acquire the digital asset in the future. Although no further acquisitions have been made as of yet, the growing interest from corporate investors indicates the increasing integration of bitcoin into corporate treasury strategies.