Binance Study: 95% of Latin American Crypto Investors Plan to Expand Holdings in 2025

A recent Binance Research survey of over 10,000 cryptocurrency investors in Argentina, Brazil, Colombia, and Mexico revealed that 95% of respondents intend to buy more crypto this year.

The survey found that 40.1% plan to invest within the next three months, 15.3% within six months, and 39.7% within a year, while only 4.9% do not plan to increase their crypto holdings in 2025.

Latin America has emerged as a global leader in crypto adoption, with user growth surging 116% in 2024, according to research from payments firm Triple-A. The region now boasts 55 million cryptocurrency users, accounting for nearly 10% of the global total.

Several factors have contributed to this growth, including rising asset prices, improved regulations, and the introduction of financial products like spot Bitcoin ETFs. Notably, Brazil became the first country to approve a spot XRP ETF last week, highlighting the region’s increasing embrace of digital assets.

“Crypto adoption in Latin America is accelerating faster than ever, and this survey reinforces what we’ve seen across our operations,” said Guilherme Nazar, Binance’s regional VP for Latin America.

The survey also revealed that financial freedom and wealth generation are the primary drivers behind crypto investments in the region. Additionally, investors cited portfolio diversification, privacy, and hedging against inflation as key motivations for entering the space.