Shares of Semler Scientific (SMLR) surged 14% on Friday despite a broader market downturn, as investors cheered a series of bold moves aimed at cementing the company’s Bitcoin-focused strategy.
Late Thursday, Semler announced the hiring of Joe Burnett as its newly appointed Director of Bitcoin Strategy. The company also unveiled ambitious goals to dramatically expand its Bitcoin holdings—from its current 4,449 BTC, valued at around $462 million, to 10,000 BTC by the end of 2025, 42,000 BTC by the close of 2026, and 105,000 BTC by the end of 2027.
“We are excited to have Joe join our Bitcoin strategy team and help drive our three-year plan to own 105,000 Bitcoins,” said Chairman Eric Semler in a press release. “Joe is an analytical thought leader on Bitcoin and Bitcoin treasury companies. His expertise will be instrumental as we pursue our Bitcoin treasury strategy and aim to deliver long-term value to our stockholders.”
The company highlighted Burnett’s reputation in the Bitcoin space, noting that for over seven years, he’s been a public advocate for Bitcoin as “the world’s most advanced form of monetary technology.” Before joining Semler, Burnett served as Director of Market Research at Unchained, a Bitcoin-focused financial services firm.
The market welcomed the news, pushing Semler’s shares higher even as Bitcoin prices dipped below $104,000, sending most BTC-related equities lower on the day.
Despite Friday’s rally, SMLR’s stock remains down about 33% year-to-date and more than 50% below its 2025 highs above $80. The steep decline has left Semler’s market capitalization hovering near—or even below—the value of its Bitcoin holdings, limiting the company’s ability to raise fresh capital through traditional share offerings to fund additional BTC purchases.
Given the scale of its newly announced Bitcoin acquisition plans, Semler may explore alternative financing routes, possibly following in the footsteps of Michael Saylor’s strategy at MicroStrategy, including tapping the preferred share market to fund further Bitcoin accumulation.






















