B Strategy Targets $1B Raise for U.S.-Listed BNB Treasury Vehicle Backed by YZi Labs

August 25, 2025 – Digital asset investment firm B Strategy has unveiled plans to launch a U.S.-listed company designed to serve as both a treasury and investment vehicle for BNB, according to a company release. The initiative seeks to raise $1 billion and is being developed with strategic backing from YZi Labs, the investment firm co-founded by Binance’s Changpeng Zhao and Yi He.

The new entity will be led by Max Hua, former CFO of mining giant Bitmain, alongside the co-founders of crypto asset manager Metalpha. Modeled after the familiar institutional playbook, the company aims to provide institutional-grade exposure to BNB, the native token of the BNB Chain.

“The initiative intends to operate through a U.S.-listed vehicle not only to hold BNB as a treasury but also to become the ‘Berkshire Hathaway’ of the BNB ecosystem,” the firm said in its announcement.

Beyond serving as a holding vehicle, the company intends to actively invest in the BNB ecosystem by funding core technology, issuing grants for experimental projects, and supporting community-driven initiatives.

Hua emphasized a focus on governance and operational discipline:

“Drawing on my years working with leading Bitcoin miners, I’ve seen the need for industrial-grade governance, transparent reporting, and bank-level controls. We’re applying that same discipline here—independently verified holdings, top-tier custody, strict risk limits, and seamless cross-border processes—so investors from New York to Hong Kong can access BNB with confidence and efficiency.”

The planned vehicle joins a growing wave of efforts to connect crypto-native tokens with traditional capital markets. If successful, the launch could open the BNB ecosystem to broader institutional and retail participation, bringing the token closer to parity with legacy financial assets in terms of accessibility and oversight.