Fanatics, the sports apparel and collectibles heavyweight, has officially entered the real-money prediction market space with the launch of Fanatics Markets, a new platform that lets users trade outcomes across sports, politics, economics, and more — with crypto and IPO markets slated for 2026.

The company announced Tuesday that Fanatics Markets will roll out in phases across 24 U.S. states, starting with 10 states already live and additional major markets — including California, Texas, Florida and Washington — launching soon. The platform enables users to trade event-based contracts tied to sports results, political developments, economic indicators, and other real-world outcomes. Fanatics says it plans to broaden the product lineup by early 2026 to include markets on cryptocurrency prices, upcoming IPOs, technology breakthroughs, entertainment releases, and additional categories.

Fanatics Markets is being launched in partnership with Crypto.com. The company’s July acquisition of Paragon Global Markets provided the regulatory approvals needed to operate, including registration with the Commodity Futures Trading Commission (CFTC) and membership in the National Futures Association.

Fanatics first revealed its prediction-market ambitions in November as it positions itself to challenge sector leaders Polymarket and Kalshi, both valued in the billions.

“With Fanatics Markets, we’re giving fans a safe and intuitive way to engage with the moments that move sports and culture,” said Matt King, CEO of Fanatics Betting & Gaming.

The launch marks the latest step in Fanatics’ broader strategy to blend financial products into its expansive sports ecosystem, leveraging its dominant brand presence to bring prediction markets further into the mainstream.