Trump-Linked World Liberty Financial Eyes $1.5B Raise for Public Crypto Holding Company

World Liberty Financial, a decentralized finance firm associated with the Trump family, is reportedly seeking to raise $1.5 billion to launch a publicly traded company that would hold its native WLFI tokens, according to Bloomberg.

Discussions with major technology and crypto investors are ongoing, with the final structure of the deal yet to be finalized, sources familiar with the matter told the outlet.

The initiative aligns World Liberty Financial with a growing cohort of crypto treasury firms that manage large-scale digital asset portfolios and raise capital through equity and debt offerings. WLFI already holds a range of digital assets and is looking to expand its exposure further.

Previously, the firm announced plans for a crypto-lending platform and currently issues USD1, a stablecoin pegged to the U.S. dollar. USD1 was notably used in facilitating a $2 billion investment by MGX into Binance. While WLFI tokens were initially non-transferable and served governance purposes, the company plans to make them tradable.

The move comes amid a broader shift in U.S. policy toward digital assets. Just this week, former President Donald Trump, now advancing a pro-crypto agenda, signed an executive order allowing 401(k) retirement accounts to allocate funds to alternative assets, including cryptocurrencies and private equity.