TRUMP Token Crashes 75% From Highs as Market Shrugs Off Trump’s Endorsement

Donald Trump’s TRUMP token has tumbled 75% from its peak, despite the former president’s continued attempts to promote it on Truth Social.

Launched just days before Trump’s inauguration on January 20, TRUMP became the first memecoin to receive direct backing from a sitting U.S. president. The token skyrocketed to a $14 billion market cap in under 48 hours, fueled by speculative hype, but most retail traders found themselves deep in the red as prices rapidly unwound, per a CoinDesk analysis.

Over the weekend, Trump posted on Truth Social, “I LOVE $TRUMP!!” alongside a link to purchase the token. However, his efforts to bolster confidence failed, and by Sunday morning, TRUMP had plunged to $19.09—its lowest price since Trump reentered the White House and well below its major exchange listing price of around $40.

The sharp decline highlights the volatility of politically tied meme tokens, where even high-profile endorsements struggle to offset broader market pressures.

The token’s losses come amid a broader market sell-off triggered by Trump’s announcement of new tariffs on Canada and Mexico. Bitcoin (BTC) slid 6% in the past 24 hours, while major altcoins like XRP and Dogecoin (DOGE) nosedived over 25%, wiping out months of gains.