MetaMask Confirms $30M Onchain Rewards Program, Ties Initiative to Future Token

MetaMask is gearing up to launch a major onchain rewards program aimed at boosting activity on ConsenSys’ Linea network while integrating its mUSD stablecoin.

Over the weekend, the wallet giant announced on X (formerly Twitter) that it will allocate more than $30 million in Linea tokens for the program’s first season. MetaMask described the initiative as “one of the largest onchain rewards programs ever built,” emphasizing that it is “not a farming play” but a way to consistently give back to users.

The program will feature a mix of incentives, including referral bonuses, mUSD rewards, exclusive partner perks, and early access to tokens. Long-time users will receive special benefits, with the initiative explicitly linked to the anticipated MetaMask token. “OGs will not be ignored,” the team noted, signaling dedicated allocations for early adopters.

Linea, ConsenSys’ Ethereum layer-2 network, launched in September with a 9.4 billion token airdrop. By allocating $30 million in Linea tokens to MetaMask Rewards, the two projects are effectively linking MetaMask’s extensive user base to the nascent rollup, encouraging adoption and network engagement.

The program also integrates MetaMask’s mUSD stablecoin, issued by Stripe-owned Bridge, which recently launched with a circulating supply near $88 million. Rewards tied to mUSD are designed to create incentives across the wallet, stablecoin, and layer-2 infrastructure, fostering broader ecosystem activity.

MetaMask has not yet disclosed whether certain jurisdictions will be excluded or how anti-Sybil measures will be enforced—a crucial consideration given the history of rewards programs being exploited by farmers.