Rumble Shares Surge as CEO Floats Bitcoin Balance Sheet Idea

Rumble (RUM), the video-sharing platform challenging YouTube’s dominance, saw its stock price climb during Tuesday’s trading session after CEO Chris Pavlovski sparked speculation about the company embracing bitcoin (BTC).

“Should Rumble add Bitcoin to its balance sheet?” Pavlovski asked on X, sending ripples through both crypto and financial communities.

The post caught the attention of Michael Saylor, the executive chairman of MicroStrategy (MSTR) and a leading proponent of corporate bitcoin adoption. “Yes,” Saylor replied, adding that he would be happy to share insights. Pavlovski responded, “DM’ing you now,” leaving markets abuzz with the potential implications.

Following the exchange, Rumble’s stock rebounded from earlier losses, spiking nearly 7% before settling with a 3.3% gain. Bitcoin, meanwhile, reached a historic milestone, surpassing $94,000 amid growing excitement about mainstream and corporate adoption.

Rumble reported $25.1 million in revenue for Q3, up 39% from the previous year, with $130.8 million in cash reserves. The stock is up 26% year-to-date, giving the company a market cap of $1.6 billion.

Read next: Bitcoin ETFs Drive Historic Rally to $94K